BrandlandUSA™

Anyone who loves aviation will be happy to know that JetBlue’s restoration of the TWA Flight Center, also known as Terminal 5, is moving along nicely, and will open in the fall of 2008. The project is so close to completion that the airline has begun plugging it on its website with its own url, [...]

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When one thinks of vintage travel trailers, Airstream always comes to mind. That company has mined its history so much that a new version of a classic Airstream camper has been designed by Design Within Reach.But in recent years, as Airstream has become hip again, hipsters have sought the NEXT thing. For some, they found [...]

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Easy to Pair. Fun to Wear. That’s the simple premise of Garanimals. And they are back this February 2008 at Wal-Mart. It’s the perfect brand to bring back. The public knows the brand story. Its simple; match the animals, and the clothes match. The line was founded in 1972, though Garan, the company, dates from [...]

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For people who love classic advertising, there are few commercials more irresistible than the TV ads of The Himmel Group. While Himmel Group is not well known, its former brands and ads are. There is that Doan’s Pills “back” and the Porcelana lady. Brands associated with Himmel over the years include Porcelana, Ovaltine, Gold Bond, [...]

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One of the great forgotten American brands is Coca-Cola’s Tab. While it is still sold, and has a sort of cult following, products like Tab are always at risk of being shut down. After all, who would have thought that there would be no more Polaroid film after this year? But just last week, the [...]

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This weekend in Sarasota, we met a fantastic lady who was one of the early pioneers of advertising in New York. She had worked at three major ad agencies in New York City (including Dancer Fitzgerald) at a time when women were far and few. We asked after her old accounts; were there any favorites? [...]

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What’s returning? The House of the Future at Disneyland. No longer sponsored by Monsanto, a company perhaps too busy with corn licensing to find anything amusing about it, will re-open in May in Tomorowland. Knight Rider. NBC is bringing it back, without David Hasslehoff. What’s disappeared? Polaroid. The company will soon stop production of its [...]

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What makes a brand stand out? Doing something different. Go to The Monkey Room at The Colony Beach and Tennis Resort on Longboat Key in Sarasota, Florida. There you will find: Monkeys painted on the walls doing funky things A piano lounge singer, right out of another groovin’ era And tennis racquet shaped pasta for [...]

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It looks likely that there are going to be some airline mergers, including a possible Northwest and Delta combination. In the process, a great airline brand could be lost. We hope it is not Northwest. Because Northwest is one of the coolest airlines around. It still runs the DC-9. And it still runs the 747. [...]

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The demolition of New York’s Hotel Pennsylvania looks a bit less likely with troubles on Wall Street, though it is still not safe. Merrill Lynch, the investment firm that would have occupied an office tower on the location, has other things to worry about. There is not a lot of extra capital flowing around to [...]

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