BrandlandUSA

Thoughts on some current news items:

Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in 2006, and brought it back. The Wall Street Journal noted last week that its “nutty wide heels” and such targeted the exuberant woman who wanted to be […]

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A friend sent us this link of vintage airline commercials that was posted to the Facebook fan page of USAirways pilot Sully Sullenberger. We thought they were a great big fun time waster.

North Central http://www.youtube.com/watch?v=tQFaVy0Kl2Y
National http://www.youtube.com/watch?v=bbWWF7nBV84
Southern http://www.youtube.com/watch?v=6tgmHGqtDv
TWA http://www.youtube.com/watch?v=9RnhwK8Id3Y
Southwest http://www.youtube.com/watch?v=2-g0yOFUlOQ
UAL http://www.youtube.com/watch?v=YPWTcu0yPGs
Delta http://www.youtube.com/watch?v=bBm1YEO4Q_Q
Eastern http://www.youtube.com/watch?v=xf9sJSvzpqE
Western http://www.youtube.com/watch?v=RfmRKHtzfFs
PSA http://www.youtube.com/watch?v=OOtv1lQ3Sgw
Braniff http://www.youtube.com/watch?v=H3_aNtQFsLk
Frontier http://www.youtube.com/watch?v=oyZYi7WZz-U
American http://www.youtube.com/watch?v=gd4gAHmRJWo
America West http://www.youtube.com/watch?v=4s0GQSeQdCk
Pan Am http://www.youtube.com/watch?v=VDPAwMXKro8
Allegheny http://www.youtube.com/watch?v=MG47_G_JmHk
Ozark http://www.youtube.com/watch?v=es-l7Zf0Xyc

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Saturday Night Live and British Airways’ new LCY-JFK flight one are two different business ideas illustrating an important idea, namely adaptive reuse.Traditionally, adaptive reuse is applied to historic preservation of buildings. It is a very specific idea; to properly understand it you need to go and read James Marston Fitch’s seminal book, Historic Preservation. In […]

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MIAMI - There could not have been a more perfect Florida ambassador, and airline, than National Airlines.
When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. Arguably, it was the only airline that promoted a state as its marketing position and achieved national prominence with that approach. […]

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STOCKHOLM - We are so there. It’s a Jumbo Jet hotel that opened in January in Stockholm. It’s a converted 747, made extra cool because it was formerly operated by Pan Am.
The plane is apparently called Liv; it was grounded at Stockholm Arlanda Airport back in November 2002 and it has undergone a complete renovation.
“It’s […]

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In honor of pre-Revolutionary Cuba, we examine Havana-related brand names
HAVANA - We all have nostalgia for pre-Castro Cuba, and this is the year to remember what was, especially as Jan 1 is the 50th anniversary of when Fidel Castro declared victory over Fulgencio Batista’s government.
We can look back on some of the great Cuban […]

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We wrote some time ago about the different versions of the Pan Am name that have survived even though the airline has died and come back to life a number of times. Such is the goodwill in the brand that it keeps on selling product.
Today, we write about Pan Am One luggage brand. It has […]

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NEW YORK - Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of Pan Am’s old flying boat Marine […]

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One of the most missed American brands is Pan American American World Airways. But in the fall of 1999, Pan American World Airways had its second life. This was a miracle even in the airline world where once fabled brands sometimes reappear (Braniff, National) only to disappear as quickly as they came. But this Pan […]

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Is the 747 on the way out? We hope not. Please no.
When British Airways announced that it was buying two new long-range airplanes on Thursday, Sept. 27, 2007, it was good news for the Boeing 787 Dreamliner program and the Airbus A380 double decker. BA will buy $8.2 billion in aircraft, including 12 Airbus 380s […]

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