It’s one of the largest problems facing online publishers. Almost all (around 95 percent) of brand advertising is not on the web. The online site Brand.net is attempting to find a solution to the problem , billing itself as the first online advertising network focused exclusively on brand advertising. It’sMORE HERE
We’ve got advice on what to do with Wedgwood now that the company appears to have a saviour. See our post at Next Steps and Solutions for Wedgwood. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
CLYDEBANK – O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol? It is Radio Clyde 261. Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first PhoenixMORE HERE
The Bumble Bee jingle has returned to cable networks. Founded in 1899, Bumble Bee has had a succession of owners, and they are finally doing national television again. The “I love Bumble Bee Bumble Bee Tuna” ad has been a constant through the history of television. The company has hadMORE HERE
DUBLIN – On Jan. 9 Waterford Wedgwood UK Plc announced that they have entered into a letter of intent with KPS Capital Partners LP, a New York-based private equity limited partnership. The luxury lifestyle group, that includes Waterford Crystal, Wedgwood and Royal Doulton hopes to be in new hands byMORE HERE
Our latest demographics from Quantcast. We’re not the most readers on the web, but we are the RIGHT ones if you want to reach opinion leaders in branding. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personalMORE HERE
BATON ROUGE – Haspel is one of those great American brands, best known for inventing the seersucker suit. It was founded in 1909, which means that this year is the centennial. Happy 100 years, you great looking suit! It is so true. So true. Southern men feel better in aMORE HERE
Yesterday, we mentioned Popeye-branded spinach, sold by the Allens. They are a cannery in Arkansas. And then we saw something on Ron Coleman’s intellectual property and trademark blog, Likelihood of Confusion. Apparently, the copyright on Popeye is running out in the U.K., what Coleman calls his “beloved mariner friend.” ReadMORE HERE
Great slide show in Business Week on GM selling off its archives.MORE HERE
SILOAM SPRINGS, ARKANSAS – The Allens Sunshine Seasoned Southern Style Collard Greens are available at your local Publix. Turns out this is a great, family company based in Siloam Springs, Arkansas, and they have a great history. The company was founded by Earl Allen, who started working in canning inMORE HERE