The site received this comment on a story of the value of the Carroll Reed brand, and we saved it as it related to the state of retail in the U.S. Carroll Reed, now owned by TJ Maxx, was one of the great catalog and sportswear brands, and it isMORE HERE
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changingMORE HERE
LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessentially 1980s band Spandau Ballet. This month, the British band launched a “Fan Archive Appeal” to dig into attics and closets for historic audio and visualMORE HERE
Nearly every consumer brand gets some play around Christmas, yet some brands are more distinctly associated with Christmas than others. Below, some posts from BrandlandUSA directly relating to Christmas, which is both a religious holiday and a secular consumer tradition. Below, some of the stories in no particular order. ChristmasMORE HERE
SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International, is receiving a major Christmas push. For this Christmas season, Mondelez has invested in large point of sale displays that push cocktail time crackersMORE HERE
National Airlines was one of the best-run airlines in the nation, and when it merged into Pan Am in 1980, one of the great airline brands disappeared. If we are making comparisons, it was the Apple Computer of the airline industry; each piece of the airline was designed to theMORE HERE
The suntan lotion brand Sea & Ski has returned to the market, sort of. To many, the special scent of Sea & Ski reminds them of wonderful summers, and its absence from the market has saddened many BrandlandUSA readers, who have read about it on the History of Sea &MORE HERE
DALLAS – There are few airlines with more pluck and fashion than the late Braniff. Braniff was a Texas-sized operation, with a very important sense of itself and a verve and passion that matched the exuberance and stylishness of the state. With its Alexander Calder painted planes and Pucci-uniformed stewardessesMORE HERE
PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through most of the 20th century, these towns and small cities often had regional brands connected to them, the most prolific being agricultural produceMORE HERE
TAMPA – Since 1921, Navier A has been a classic for cafe con leche. It’s named for the shipping line that brought founder Carlos Menendez to the U.S. In 1921, Carlos Menendez, a Spanish immigrant, founded the Naviera Coffee Mills, named for the shipping lines that brought him to America.MORE HERE