LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel perks for signing up for their plastic. Just last week, they even had booths in major airports like Tampa. But the cardMORE HERE
The social theorist and urban planner Andres Duany a few years ago gave a talk on “male” space in the American household. Male space has pretty much disappeared; the den, once male, became a family room, and then became housebroken. Homeowners associations will fine you for leaving the garage doorMORE HERE
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE
If you were at a country club pool in the 1960s or 1970s, you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered version, from a brand calledMORE HERE
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE
One of the best-known toothpaste brands of the 20th century is still around, sort of. The toothpaste brand, which in Turkey is as well-known as Colgate or Crest, is a forgotten footnote, and has been on and off the market in the U.S. for decades. Today, it is still hardMORE HERE
Graphic designer and artist Ben Luckinbill, son of Lucie Arnaz and actor Laurence Luckinbill, has posted a devastating critique of the current cultural obsession with brands, metrics, likes and conversion on his blog. Simply titled “I Am Not a Brand,” the post, also in audio, appears on his blog BenMORE HERE
MIAMI – The late Sylvester “Pat” Weaver, the innovative NBC president responsible for the Today and Tonight shows, had a saying about Today. It was a show you could not kill, no matter what. Bad hosts, bad producers, off stories, competition..no worries! It was such a good idea that itMORE HERE
The site received this comment on a story of the value of the Carroll Reed brand, and we saved it as it related to the state of retail in the U.S. Carroll Reed, now owned by TJ Maxx, was one of the great catalog and sportswear brands, and it isMORE HERE
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changingMORE HERE