HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reasonMORE HERE
CHICAGO – Back in the 1950s, Bab-O was one of the top bathroom and kitchen cleansers, along with Ajax and Comet. Today, the cleanser is distributed by Fitzpatrick Brothers of Chicago. The brand shows up at assorted variety and specialty stores. Here, the current packaging, a gel version with bleach.MORE HERE
ALMA, Arkansas – Each summer, my grandmother in Somers, Virginia would save the watermelon rinds after we ate watermelon on the patio of the farmhouse. I never could understand it; you want to eat the flesh, but the rind? Bitter! That was until I tasted watermelon rind pickle. Yes, theyMORE HERE
The original conditioner, Tame, is back on the shelves as a house brand at Dollar Tree. On the back, it has “Distributed by Dollar Tree” so you know its an exclusive. The use of Tame as a store brand is part of a recent trend of retailers licensing old lower-tierMORE HERE
In May, we brought back the idea of bringing back Amoco to rescue BP dealers from their misery. The idea has taken hold among some dealers. Read about these stories on our main site, BrandlandUSA, and on Seeking Alpha Should BP Still Bring Back Amoco Rename Amoco After the WellMORE HERE
In May, we brought back the idea of bringing back Amoco to rescue BP dealers from their misery. The idea has taken hold among some dealers. Read about these stories on our main site, BrandlandUSA, and on Seeking Alpha Should BP Still Bring Back Amoco Rename Amoco After the WellMORE HERE
Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves. On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving theMORE HERE
A note from one of our BrandlandUSA readers. The eye cream Satura, the last remaining bit of the once leading Dorothy Gray cosmetics company, has apparently returned to the shelves. However, some fans of the cream say the new version is not as good as the old one. Here isMORE HERE
General Foods International Coffees, the last stand of the General Foods brand, might be on its way out. It appears that the coffee’s maker, Kraft, is testing a new Suisse Mocha under the Maxwell House brand. In the photo here, at right is the older version, General Foods International CoffeeMORE HERE
WASHINGTON – Frankly, we are usually on the side of the junk food purveyors. It is the excess that makes it wrong, not the idea. Like alcohol (and many other things), it is when there is too much, there there is trouble. But a press release a few weeks agoMORE HERE