We are indebted to the writer Abby Tayleure and music website NME for counting up the brands in Lady Gaga and Beyonce’s odd little “Telephone” video. That way, we didn’t have to watch it all. It’s a nasty, nasty video, filled with prison sex and four-letter words. So we wereMORE HERE
Some items from the headlines, and files: The Plymouth brand has been getting an “Old Fashioned” bit of exposure in the new Bacon & Blue ad for Wendy’s. The ad is getting some great airtime, pleasing Mopar fans to no end. It looks to be a 1969 Belvedere in theMORE HERE
Some random thoughts on assorted brands that we needed to express, because we could: Disney’s Youth Concern: Disney’s Robert Iger is quite worried about 14-year-old girls, and whether they can be taught to save energy. Or so he tells The Wall Street Journal. “When you have the unique opportunity thatMORE HERE
CAMDEN – Recently, Campbell’s has been experimenting with different designs on their soup can packages. While Tomato and Chicken Noodle packages seem to be so classic they would never change (perhaps thanks to Andy Warhol), Campbell’s has tested other designs that clearly are made consumers buy more. Put a spoonMORE HERE
HOFFMAN ESTATES, ILL.– One of the newest plans at Sears (besides closing mulitiple Sears and Kmart stores and licensing the DieHard brand) is to sell Craftsman tools at Ace Hardware stores. The pilot program involves 100 stores. It immediately appears a winner for Ace as it gives them a lineMORE HERE
HOUSTON -A reader asked about a favorite missing old product. It was the orange drink Orange Plus, which was owned by Birdseye, and a non Birdseye ownership with the Treesweet Corp. Orange Plus was a frozen orange drink that competed against Minute Maid. BrandlandUSA reader Nicholas Chicorikas says that itMORE HERE
Woody wagons spoken here. Plymouth wagons serve you smartly. The question. What happened to the handsome car? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Woody wagons spoken here. Plymouth wagons serve you smartly. The question. What happened to the handsome car? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
NEW YORK – The news that Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market revealed a brand strategy, the brand think tank. Estee Lauder calls it their brand think tank called Beauty Bank. BeautyBank is the entrepreneurial think tankMORE HERE
Brief items: Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in 2006, and brought it back. The Wall Street Journal noted last week that its “nutty wide heels” and such targeted the exuberant woman who wantedMORE HERE