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In: Grocery
With: 160 Comments

Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee (NYSE: SLC). Writes our dear reader: Colonial, one of the South’s well known bread names, is now owned by Sara Lee. Since Ms.MORE HERE

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In: Grocery
With: 4 Comments

Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this isMORE HERE

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In: Commentary
With: 0 Comments

There’s one indisputable truth about brand naming: your name is only as good as your company, product, or service. Consumers rarely invest in something based solely on the perceived quality of its name. They invest in a product’s or brand’s reputation. Names can influence purchase decisions, but they don’t unilaterallyMORE HERE

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In: Liquor
With: 1 Comment

As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy cognac brand owned by Paris-based LVMH Group. Think of this. Your historic brand, the leading cognac brand in the world, is associated with theMORE HERE

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In: Commentary
With: 0 Comments

Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web. One of theMORE HERE

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In: Cars
With: 1 Comment

We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial: Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars lastMORE HERE