Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web. One of theMORE HERE
We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial: Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars lastMORE HERE
WAKEFIELD, Mass. – There are few toys more American than a balsa wood plane. And the great manufacturer of those model planes is the Paul K. Guillow Company. Guillow’s started as Nu Craft Toys in 1926, and with the ownership of Paul Guillow, grew into an indispensable American toy brand,MORE HERE
We are fascinated by the whole idea of the woman’s exchange movement, which started in the 1830s to allow “nice” women to sell goods on consignment to make spending money. In an age when there were few jobs for women and working outside the home had a stigma, this wasMORE HERE
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men goingMORE HERE
At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s part of the great pantheon of sewing brands, some over a century old. Brands like Singer, The McCall Pattern Company, Coats & Clark and Talon Zipper. And of course thereMORE HERE
SARASOTA – At the Mote Marine Aquarium here, there is a small cabinet of shark repellent brands. During World War II, the Navy tried to come up with ideas, and numerous brands were launched. They didn’t survive. The reality was that so many tens of thousands of men were sailingMORE HERE
MIAMI – There could not have been a more perfect Florida ambassador, and airline, than National Airlines. When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. It was the first major airline that promoted a state as its marketing position andMORE HERE
ST. LOUIS – Introduced in 1898, Grape-Nuts was the nation’s first cold cereal, though you can also eat it hot. It’s not grape, nor is it nuts, but instead it is whole wheat, flour, salt and yeast. It is baked, and then ground up and baked again. A glorious processMORE HERE
HOOKSET, N.H. – Twins Smoke Shop in Hooksett and Londonderry will bring back the 7-20-4 cigar, made by the K. A. Kendall Co. Millions upon millions of the cigars were made until 1963; the cigar was named for the Manchester street address of the company. The makers have found manufacturersMORE HERE