Major manufacturers need to keep premium prices on brands. So what happens if you need a non-premium price? Don’t do a sub-brand of your main brand. Instead, re-launch an older brand name. Yamaha used the Cable-Nelson piano brand a few years ago, as a separate sub brand from Yamaha. TheMORE HERE
ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia justMORE HERE
SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE
BATTLE CREEK – Just as Kellogg’s brought back Hydrox, it has now brought back the Mother’s Cookies brand. With the same taste , Mother’s cookies made their highly anticipated return to store shelves in the Western region of the United States starting on May 4 – just in time forMORE HERE
The website Springwise tells us about the store A Vida Portuguesa, a company that has tracked down Portugal’s unique brands and “opened a store dedicated to products that have resisted the urge to keep up with changing times.” The store is located in a former soap factory in Lisbon inMORE HERE
Here are our Top 19 stories so far this year. More people are concerned with the ugliness of the new Kraft logo than anything else: Don’t Like the New Kraft Logo. Bring Back General Foods Bring back Morton Honey Buns BrandlandUSA’s 100 Brands to Bring Back Guide to Retro StyleMORE HERE
AMSTERDAM – When governments come and go, companies that are dependable throughout the decades, even colonial companies, earn enormous goodwill. Such is the place of KLM Royal Dutch Airlines, which is one of the major European carriers to Africa. While American carriers like Delta haved turned themselves into boring genericMORE HERE
Before there was Gatorade or Tropicana, there was Celo. Information on the forgotten drink Celo is on Lucy Jones’ Florida History blog. It’s about a Sarasota (that’s where I am!) drink called Celo. It was made with celery, apparently grown in the celery fields in eastern Sarasota County. The fields wereMORE HERE
PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids into a new cable network. The most interesting point? They mention that Romper Room, a brand Hasbro dropped years ago, will be revived on the TVMORE HERE
Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving a throwback paint scheme at Talladega Superspeedway on April 26th. It’s a refreshingly retro tribute to one of the coolest paint schemes in racingMORE HERE