BrandlandUSA

Magazine Publishers Need to Encourage Keep-able Magazines As a magazine lover, I want to keep magazines. I hate to throw them away, even when reality hits and I realize that I can’t save them any longer. I cringe when I see libraries de-accession precious bound volumes of magazines, though I know that collectors love them, [...]

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Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get a sense of how prevalent it [...]

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Sometimes “branding” can go too far. Do you need a brand for your local strip shopping center? You bet. Here, a photo of S&S Plaza on Anna Maria Island in Florida. It’s one of hundreds of thousands of local strip centers. Of course, we love the classic sign, and that’s why we posted it. A [...]

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PHILADELPHIA – The edgy  ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name. In a press release, [...]

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BROOKLYN – It’s the perfect moment for the craft-selling site Etsy.com, though calling it a “craft” site is kind of an understatement, as it has very little to do with the junk you might find at a typical non-juried craft fair. There is much fascinating stuff on there; what is most fascinating is that there [...]

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A plane is a plane, and if it flies, it looks like an airplane because it is an airplane. Unfortunately, that is not always true with commercial and private planes. Some airplanes, for instance have a nose too long, or a body too thin and narrow, giving the plane a pointy appearance. This is the [...]

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Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you just feel inadequate. I approached Start [...]

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Who sees the future of brands on the Internet the best? Frankly, nobody can be sure. But I have two favorites that I have come across in the last few months, namely David Payne, Chief Executive and Co-Founder of Short Tail Media, and Yves Darbouze, CEO & Creative Director of pLot Multimedia. While each have [...]

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Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it. The company has a big market in college sports, as well as consumer products. But you don’t have to have [...]

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ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. A new one will replace it, but the old one will [...]

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