BrandlandUSA

Rise Shaving Cream, once a household name, has returned to the shelves as a discount brand. The brand, once a product of Carter-Wallace, is now made by Rise International Group of Lodi, New Jersey. Rise also sells Pears in the U.S. market. Pears is one of the world’s oldest brands, and once had a Royal [...]

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Happy Easter from that wonderful Brooklyn emporium Abraham and Straus. By the way they have a hat sale going on.

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NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hitting investigative reports, interviews, profiles, and [...]

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There are many well-known religious publishing brands, both denominational and for-profit. Thomas Nelson and Zondervan are some of the best-known among the for-profits. Zondervan’s sister imprint HarperOne, publisher of Rob Bell’s bestseller Love Wins, continues a long tradition of religious publishing at the old Harper & Row. Of the strong denominational publishing brands are Abingdon [...]

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Does the real sugar Coke taste better than your local bottler’s version ?

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DALLAS – American Airlines is spinning off its American Eagle subsidiary. Last year, American tried to sell their commuter carrier, but has not been able to do it. The Financial Times reports that AA pilots are against the deal, fearing that it will only lead to lower salaries. American is in a pinch. Unlike other [...]

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RUTHERFORD, California – Inglenook’s vineyards and brand are now one again. Movie and winemaker Francis Ford Coppola has purchased the storied California brand Inglenook to go with his farm in Rutherford, California. Coppola purchased the farm, but the brand was separated from the actual land in the 1970s. The Inglenook brand, one of the best [...]

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The nation once had many regional pet food brands. In my native Northern Neck, we had Huff n Puff, which was a cat food made in Reedville from the waste from that town’s menhaden haulers. Another familiar brand is Twin Pet, which still survives as a discount brand at Wal-Mart. Made by Simmons Pet Food [...]

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NEW YORK- The trend of vintage and classic brands continues unabated; consumers seem to have a large appetite for older, vintage brand names and classic brand images such as Throwback Pepsi, seen at right. We talked about the trend with Cheryl Swanson, Principal of the Manhattan-based branding firm Toniq LLC. Swanson has worked to revive [...]

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Today, when you get a sales slip from a store, it is usually a foot of printed tape with a request for you to go online and register with them to fill out a customer survey. We don’t understand it. First, doesn’t the company get enough info when you swipe a Visa card at the [...]

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