NEW YORK, March 24, 2009—Brandchannel, the world’s leading online exchange about branding, has announced the winners of its second annual Brandjunkie awards. The 2009 awards not only recognize the brands with the greatest impact, but also how they impact our behavior and view of the world. “The prevailing sentiment fromMORE HERE
Yearning for the simplicity of a spreadsheet that just does the basics? Think VisiCalc. Before VisiCalc, MBAs couldn’t come up with crazy financial models. People couldn’t balance their checkbooks at home. Instead, people just had to balance that checkbook on the back of their monthly bank statement. And investment bankersMORE HERE
WINTER HAVEN – Cypress Gardens Adventure Park is thankfully ditching its disastrous foray into becoming a theme park, and will rename itself Cypress Gardens with an adjacent Splash Island Water Park. Cypress Gardens closed on Nov. 17 and was the last day under old ownership for the park. Read theMORE HERE
STOCKHOLM – We are so there. It’s a Jumbo Jet hotel that opened in January in Stockholm. It’s a converted 747, made extra cool because it was formerly operated by Pan Am. The plane is apparently called Liv; it was grounded at Stockholm Arlanda Airport back in November 2002 andMORE HERE
At BrandlandUSA, we write alot about The Greenbrier resort and provide analysis on why it went into Chapter 11. Some columns by us, and anonymous guest writers: Unions the Problem at Greenbrier Problems at Greenbrier Solutions for the GreenbrierMORE HERE
FAIRFAX – Mobil has always known how to brand itself through television. The idea? Don’t engine up your name everywhere, but instead attach your name to television shows that reach a key opinion-leading segment of your target market. Hence the once sponsorship of Mobil Masterpiece Theater (no longer sadly) andMORE HERE
WHITE SULPHUR SPRINGS — CSX has decided to send its West Virginia-based Greenbrier Hotel Corporation into Chapter 11 bankruptcy. Greenbrier Hotel Corp., a subsidiary of the railroad CSX, is the owner of The Greenbrier resort in White Sulphur Springs. As part of the filing, CSX will continue to finance theMORE HERE
How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing theMORE HERE
The Calgonite monster was an evil gremlin of the dishwasher. He would prance around the dishes, putting spots everywhere, and ruining the lives of housewives. The name came from the brand Calgon, which is a portmanteau of the phrase “calcium gone.” Calgon was most famous as a washing machine brand;MORE HERE
SEATTLE – A small-scale, but highly unlikely, brand revival will take place Thursday when the expansion Seattle Sounders F.C. take the field in Major League Soccer. While the sport remains a niche pastime in the United States, this legacy nickname shows the power of branding with an established and eagerMORE HERE