OKINAWA – Okinawa rarely ventures into the minds of most Americans. The subtropical archipelago – actually closer to Taiwan than the Japanese mainland – comes to most folks in small snippets history and a few snippets of pop culture. The World War II battle scarred the region, destroying the prefecturalMORE HERE
NEW YORK – Brandchannel.com has put out a call for industry enthusiasts to participate in its annual global awards competition called Brand Junkie. The awards recognize brands that “inspire and shape our world.” The survey www.brandchannel.com/brandjunkie.asp challenges respondents to think critically about how brands influence the marketplace and consumer spending.MORE HERE
LAKE BUENA VISTA, FLORIDA – “Who owns the data?” That was the big question for Facebook sales executive Tom Arrix on Feb. 23 while he was on stage at the Interactive Advertising Bureau’s Annual Meeting in Orlando. The “data” they were referring to was the user content collected by FacebookMORE HERE
LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ). Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, saidMORE HERE
Kraft obtained the Seven Seas brand (see the photo of a 1976 bottle from the website www.winslam.com) through its acquisition of Anderson Clayton Foods. AC was in businesses similar to Kraft: salad dressings, oils, and margarine. Alas, Kraft has scrapped all but the dressings.
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We know it’s sort of a joke. But our reader in New York, we’ll call him for lack of a better term Big Apple Brand Guy, sent us this licensing prototype. You know in car marketing, they always release the prototype car to get folks interested in the brand? WellMORE HERE
LONDON – The Brand Licensing blog of Adam Bass of London reports that his company, Golden Goose, is licensing the imagery and icons of the London Fire Brigade. This is fascinating, as there are so many municipal fire, police and rescue companies that have long histories, and not just inMORE HERE
TAMPA – There are a handful of places associated with cigars. The geography of cigars includes the Dominican Republic, Nicaragua, Cuba, Connecticut and Tampa. Tampa is synonymous with cigars, mostly because of the name Hav-A-Tampa, made by Altadis USA. However, there are real cigar companies still in Tampa. If youMORE HERE
LYNN, MASSACHUSETTS – In the pantheon of grocery products, there are certain ones that are not essential, yet are essential. In the UK, it’s Marmite and Bovril. And across the United States, we have all sorts of regional variations. One regional New England product is Marshmallow Fluff, made by Durkee-MowerMORE HERE
LYNN, MASSACHUSETTS – Back in the early 20th century, there was one brand for women’s problems. It was Lydia Pinkham’s. The Midol of its time, it cured all sorts of ailments for women. Back then with medicines, they often cured MANY ailments. We knew nothing of the brand until weMORE HERE