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Entries Tagged as 'Sports'

Renovation for Your Brand Might Include Refit and Repair

April 12th, 2017 · 1 Comment

Perhaps it is not such an issue now, but back in the fall of 2010 Hatteras Yachts was advertising the “Hatteras Refit Center” in marine magazines. The idea was that you could take your Hatteras back to the yard to be rebuilt. This sort of approach is one way to build brand equity, though the […]

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Tags: Sports

Seventies Formula One Brands in Rush

February 4th, 2014 · No Comments

LOS ANGELES – For fans of cars and Formula One, the Ron Howard film Rush is a feast. The film details the epic rivalry between the 1976 Formula One racers James Hunt of the U.K. and Austrian Niki Lauda. Released last fall, it is just out on DVD. Sports with technical needs are excellent builders of […]

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Tags: Sports

Classics: Swim Buoy The Classic Kids Float and Original Bubble

March 9th, 2013 · 1 Comment

If you were at a kids pool in the 1960s (or my wife on Lyford Cay, Bahamas in about 1968, photo at right), you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered […]

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Tags: Sports

Poppet-Valved Martin Outboard Motors of Eau Claire

July 27th, 2011 · 3 Comments

Martin Outboard Motor

WARSAW, Virginia – On display in the window of this Northern Neck town at The Daily coffee shop is a snazzy Martin “40” outboard motor. Once, there were many American outboard brands. While Evinrude, Johnson and Mercury survive, Martin did not. Martin Motors was from Eau Claire, Wisconsin. This motor was made when the brand […]

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Tags: Sports

Brand Icon: The Tretorn Nylite

September 11th, 2010 · 2 Comments

Tretorn. The Swedish brand still has that country club allure, made even more exotic by the fact that they are still a bit hard to find in U.S. stores, though now seem to be reappearing. Above, an old commercial for the brand that seems to date from a 1990s revival of the brand in the […]

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Tags: Fashion · Sports

Can’t Stand the New Gatorade “G”

April 20th, 2009 · 2 Comments

Please make graphic designers stop! First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we have to allow a company to […]

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Tags: Grocery · Sports

The Era of Retro Ballparks Over?

April 6th, 2009 · No Comments

I’d like to send a warning to those cities that are looking at putting up a new venue for their local ball clubs: The era of “retro” parks could end soon. (Quite an upbeat theme for baseball’s Opening Day, eh?) This also dovetails into a recent post on the the status of a ballpark in […]

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Tags: Sports

Is Nothing Sacred: No More Wrigley Field?

April 5th, 2009 · 1 Comment

NEW YORK – We need to end this crap right now. Does everything have to be torn down, rebuilt, and then torn down again. So we are reading an AP story about Carlos Zambrano of the Cubs. It reads: Standing in the plush visitors’ clubhouse of Yankee Stadium, Carlos Zambrano made a plea for Chicago […]

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Tags: Sports

Seattle Sounders, Back To Life

March 17th, 2009 · No Comments

SEATTLE – A small-scale, but highly unlikely, brand revival will take place Thursday when the expansion Seattle Sounders F.C. take the field in Major League Soccer. While the sport remains a niche pastime in the United States, this legacy nickname shows the power of branding with an established and eager audience. The original Seattle Sounders […]

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Tags: Sports

Ode to Classic NIT Basketball

March 16th, 2009 · 4 Comments

This site loves old brands that tenaciously cling to life even as they become prey of short-sighted conglomerates or a develop into a punchline.In that spirit, let us salute the National Invitation Tournament, the postseason college basketball affair that pits 32 teams not good enough to reach the highly visible NCAA Tournament. Derided for decades […]

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Tags: Sports