Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft.MORE HERE
An enduring independent brand of apple juice, vinegar and apple products is White House of Winchester, Virginia. Today, its products are still American grown, and it is one of the rare brands that has not been taken over and outsourced by private capital. The apples in its products come fromMORE HERE
TARBORO – So we had some shrimp. And we needed cocktail sauce. Lucky for us, somehow we found some Billy’s Cocktail sauce in the cupboard. It is made by Billy and Jean Trevathan of Tarboro, N.C. Don’t quite know where it came from, but apparently Billy’s starts with an appleMORE HERE
For generations, white sweet shoe peg corn was a staple of the Delmarva and East Coast. And one of the great brands was Mitchell’s Whole Kernel Fancy White Sweet Corn, made by Hanover Foods of Hanover, Pennsylvania. We found a can on the shelves, but we didn’t know if itMORE HERE
Eight O’Clock beats Starbucks? A recent study from Consumer Reports, published on Yahoo, looked at coffee from blind taste tests, including all brands.Their verdict? Says Consumer Reports: Chock full o’Nuts and Maxwell House have pushed coffee that’s “heavenly” and “good to the last drop” since 1932 and 1907, respectively. ButMORE HERE
The Procter & Gamble toothpaste brand Crest hopes to ride a 3-D revival, according to Adweek. Crest was established in 1955. Pepsi aired a 3-D spot on the Super Bowl for SoBe, and NBC aired an episode of Chuck in 3-D last night. Disney has four 3-D movies slated forMORE HERE
Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial,MORE HERE
Pfizer’s Wyeth purchase includes remnants of the old A.H. Robins company RICHMOND – The merger between Wyeth and Pfizer got us thinking about the legacy of the Albert Hartley Robins company, better known as A.H. Robins. While the name A.H. Robins is gone, the Robins influence shows in the highlyMORE HERE
The Bumble Bee jingle has returned to cable networks. Founded in 1899, Bumble Bee has had a succession of owners, and they are finally doing national television again. The “I love Bumble Bee Bumble Bee Tuna” ad has been a constant through the history of television. The company has hadMORE HERE