NEW YORK – The insurer Equitable and parent company Equitable Holdings Inc. signed a 15-year lease at 1345 Avenue of the Americas for their corporate headquarters, beginning in 2024. Usually, a new partial lease of an office building three years in advance is not news, but in this case, theirMORE HERE
FAIRFIELD, Conn. – Uncle Wiley’s is a food seasoning brand for the produce aisle, geared to vegetables like yams and greens. With simply titled seasonings, each flavor packet describes what it is for, no explanations needed. Flavors include Eat Your Beans, Eat Your Greens and Eat Your Yams. Retail pricesMORE HERE
LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp BeverlyMORE HERE
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attention to it. This week, Walmart has been displaying new products from the Duncan Hines brand, including a small “Perfect Size” cake andMORE HERE
Remember the great blizzards of 1966, 1993, and all those other Nor’easters? They made for the need for snowmobiles. Lots. But over the years, fuel prices, competition, and warm winters have put many snowmobile brands off the market. Some brands, like Arctic Cat, returned. The Arctic Cat company was once popular, went bankruptMORE HERE
HOFFMAN ESTATES, Ill. – Kmart, a unit of Sears Holdings, has struggled for the last two decades. In the last two years, management has tried to give the brand focus, all the while suffering from old stores and less viable locations. This month, more bad news came as more storeMORE HERE
Pabst will open an innovation center at their former home, Milwaukee. Great news BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
LONDON – How about a rerun or a revival for Digital.com? A firm in the U.K. entitled Quality Nonsense purchased the digital.com domain and hopes to redevelop it. Or not. As they say in their website: We bought the domain to develop, rather than to speculate, and have declined several substantial offers.MORE HERE
Ball Mason jars are one of the great American brand names that define a particular category. It is so much so, that most could not even name any other brands that competed against it, though if you think hard, Libby and Kerr come to mind. This year, the company celebratedMORE HERE
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE