PLANO, Texas – 7Up has a taken an all of the above to the use of its logo on new packages. The brand is using an array of previous 7Up logos on their packaging, beginning with their earliest formats, a square with the 7up in the middle. The program isMORE HERE
NEW YORK – Old, proven ideas work, and often allow for more interesting solutions than the supposedly high-tech future we were promised with such creepiness as autonomous package delivery, and pilot-less airplanes. Example? New seaplane air service from Boston to Manhattan from Tailwind Air using the Cessna Grand Caravan EX.MORE HERE
NEW YORK – The Topps Company will team up with the nostalgic action figure company, Mego Figures, Topps.com will feature exclusive action figures of some of the licensed characters from Warner Bros, DC, MGM and Fox sold by Mego. The action figures, available exclusively on Topps.com, will include additional newMORE HERE
JACKSONVILLE, Florida – Winn-Dixie, a unit of Southeastern Grocers, is making a strong push at promoting smaller regional brands at its Florida stores, including the sausage brands Roger Wood, Registers and Nettles. Southeastern Grocers in March also announced a push at increasing the number of minority-owned brands sold at theMORE HERE
NEW YORK – The insurer Equitable and parent company Equitable Holdings Inc. signed a 15-year lease at 1345 Avenue of the Americas for their corporate headquarters, beginning in 2024. Usually, a new partial lease of an office building three years in advance is not news, but in this case, theirMORE HERE
FAIRFIELD, Conn. – Uncle Wiley’s is a food seasoning brand for the produce aisle, geared to vegetables like yams and greens. With simply titled seasonings, each flavor packet describes what it is for, no explanations needed. Flavors include Eat Your Beans, Eat Your Greens and Eat Your Yams. Retail pricesMORE HERE
LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp BeverlyMORE HERE
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attention to it. This week, Walmart has been displaying new products from the Duncan Hines brand, including a small “Perfect Size” cake andMORE HERE
Remember the great blizzards of 1966, 1993, and all those other Nor’easters? They made for the need for snowmobiles. Lots. But over the years, fuel prices, competition, and warm winters have put many snowmobile brands off the market. Some brands, like Arctic Cat, returned. The Arctic Cat company was once popular, went bankruptMORE HERE
HOFFMAN ESTATES, Ill. – Kmart, a unit of Sears Holdings, has struggled for the last two decades. In the last two years, management has tried to give the brand focus, all the while suffering from old stores and less viable locations. This month, more bad news came as more storeMORE HERE