GENEVA – There are new executive leadership hires at the international hairstyling firm Wella Company. These hires include: Virginie Costa joins Wella Company as Global Chief Financial Officer. She was Chief Financial and Operations Officer for Burberry Americas and CFO and COO of Hermes in France and Americas. Most recently, CostaMORE HERE
CLEVELAND – What was formerly the North American Coal Corporation has a new logo and name, NACCO Natural Resources. The new look all has its business units, each with separate logos, all under the headline of Bringing Natural Resources to Life. The company dates from 1913, when entrepreneur Frank E.MORE HERE
NAPERVILLE, Ill. – C.H. Hanson, a supplier of tools to the construction industry, has revived the El Marko permanent marker brand. C.H. Hanson, founded in 1866 as a stencil maker, sells tools to the construction and manufacturing industries, from brands like Superior Tool and Palmgren to its own lines ofMORE HERE
McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE
The year 1959 was the 100th anniversary of A&P, the Great Atlantic & Pacific Tea Company. Eisenhower was president. America was atop the world, as was A&P, which at that time was the largest grocery chain in the world. The company, never looking back except to evoke its own greatness,MORE HERE
HOT SPRINGS, Ark. – America has many versions of Perrier. One such brand, a brand also particularly connected to green bottles, is Mountain Valley Spring Water, continuously bottled since 1871 in Arkansas. This year, the brand celebrates its 150th Anniversary, with contests and travel awards. The founding date means thatMORE HERE
GLENDALE, Calif. – The old joke about IHOP not being international is long over, and the chain is busily expanding overseas. Dine Brands International will open new locations in the state of Ontario, Canada. The expansions are through Kailash Kasal’s K2 Group, a Toronto-based investment company. A minimum of fiveMORE HERE
NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The success of the series reveals one of the more unlikely reinventions of brands, namely Allen and Ginter. The name is a forgotten tobacco brand heretofore only known to other card collectors and historians. ItMORE HERE
NEW YORK – Trusted Media Brands, the parent company of the original 2.0 content company Reader’s Digest, has acquired Jukin Media, the streaming and user video content company with aggregation sites that include FailArmy, People Are Awesome, The Pet Collective, and WeatherSpy. Other than Reader’s Digest, Trusted Media owns theMORE HERE
PLANO, Texas – Fieldcrest, the former house brand of the retired Chicago department store Marshall Field’s, is now a featured brand at JCPenney. This spring, JCPenney added the brand to its merchandise portfolio. Another 2021 addition is the Loom + Forge decorating brand, giving the retailer a product that evokesMORE HERE