Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s newsMORE HERE
In the 1970s and 1980s, the little rounded atomizers of Neo-Synephrine were ubiquitous in medicine cabinets, a bulbous white bottle with a colored top, in either blue or green. Perhaps this is just a false memory, though it really does not matter, that my first grade teacher, tended to haveMORE HERE
Sometimes, the best things are not necessarily the most expensive, or easy to find. Such is the case of the Bic Round Stick Grip, a pen that may be one of the best pens ever. Of course, Marcel Bich & Edouard Buffard’s original great pen is the 1950 vintage Cristal,MORE HERE
Texaco would do well to craft a strong separate identity from Chevron. For years, Texaco had separate brands like Havoline oil and Marfak lubrication, and a connection to the wealthy through its support of the Metropolitan Opera.
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HOFFMAN ESTATES, Ill. – Kmart, a unit of Sears Holdings, has struggled for the last two decades. In the last two years, management has tried to give the brand focus, all the while suffering from old stores and less viable locations. This month, more bad news came as more storeMORE HERE
Kodak is taking a route back to move forward as it reintroduces the Super 8 camera. In a press release, the company said it had built a “roadmap” that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said JeffMORE HERE
WEST CONSHOHOCKEN – The Ritz cloth brand was originally founded in 1892 by the John Ritzenthaler Company. This lower Manhattan (aren’t so many great brands founded there?), was started by John Ritzenthaler, a German immigrant, who gave the products the name Ritz Cloths. Cheese cloth is one of those productsMORE HERE
MONTVALE, N.J. – A&P, one of the greatest brand names in the history of the United States, is up for auction, along with all the assets of the annoyingly mismanaged and bankrupt Great Atlantic & Pacific Tea Company. Joan Verdon of The Bergen Record reports on the upcoming sale, whereMORE HERE
DENVER – One of the great cracker brands, still independent, is Bremner. They are classic cocktail party crackers, and none better. Of course, Mr. Bremner said that himself in 1890. “We acknowledge no superior in the quality of our goods and fear no competitors on that score.”– D.F. Bremner BakingMORE HERE
OMAHA – ConAgra has consolidated itself into a purveyor of dozens of some of the best-known brands in the United States, including Hunt’s, Swiss Miss, Peter Pan, Blue Bonnet, La Choy, Mueller’s, Jiffy Pop and Banquet. However, if you look at its stock price over the last 20 years, itMORE HERE