The ideas of branding and brand revival follow closely the ideas of historic preservation. There is outright restoration (making an exact copy), renovation (taking pieces of the old and redoing) and adaptive reuse. We heard another historic preservation analogy that fitted the branding process, in today’s New York Times. ItMORE HERE
One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, theMORE HERE
Take a tour of the Sun Life stadium this week before the Super Bowl mania starts.See Floridasnapshot.comMORE HERE
It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right between all the closeout High School Musical crap. The Dollar Tree, of course, only has closeouts and things that either didn’t sell elsewhere, or are brandsMORE HERE
As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft wouldMORE HERE
One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil, Marfak was the process. I can’t say it was actually used much as a verb, as I never heard the wordMORE HERE
CHATTANOOGA – Many of America’s best known consumer healthcare brands were caught up in a “voluntary” recall of contaminated products. Johnson & Johnson announced the recall late Friday, January 15th. The Food and Drug Administration issued a formal warning to J&J after an audit of the company’s Puerto Rican plant.MORE HERE
Glassware is the perfect thing to buy American. Much of the production can be automated, and just-in-time demands can make American manufacture more competitive. In addition, good glassware is something that is used over and over, right in front of consumers, and so a “Made in USA” label is something that sticks out every time you put a glass in the dishwasher. MORE HERE
Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit, and any company that pays attention can build a brand if there are specific times associated with it.ButMORE HERE
We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in Fort Worth. Jones lived in the projects of Fort Worth, right near the Ranch Style plant, and it wasMORE HERE