On day one, the meaning of a new brand name can be found in the dictionary (assuming it’s a real word). For a fleeting moment, “Amazon” was a river, “Apple” was a fruit, and “Kindle” conjured fuel for fire. But if early, literal meanings remain over time, the managers ofMORE HERE
We decided to post some tips on SEO, or Search Engine Optimization, on our company site, BlackCowPress.com. Please go take a look.MORE HERE
LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael Rosenfeld, is only applying for permission to tear it down for another real estate development. The Hyatt Regency Century Plaza is one of thoseMORE HERE
Most companies don’t want average people in their headquarters. They say that there are “insurance” reasons they don’t have a display in the lobby or that “liability” or “OSHA” or some other rules prevent customers from touring facilities. But we know that is a bunch of bunk. It’s an excuse.MORE HERE
Elks are revamping their image to attract a new set of members. Read more and get advice on how your nonprofit can attract a new set of constituents at BrandlandUSA.com, the website of business and travel writer and editor Garland Pollard.MORE HERE
UMATILLA, Florida – Saw it with my own eyes. The Elks, that would be the Benevolent Order of Elks, are recruiting members and advertising themselves with Yahoo banner ads. Good job. In our Bowling Alone era, most hereditary and benevolent societies are struggling, and none more struggling than what wereMORE HERE
GOOCHLAND, VA – There aren’t too many drive-ins left, but some thrive. We can think specifically of Hull’s Drive In of Lexington, Virginia, where a community comes together summer nights to watch movies in their car. Hull’s almost closed, but the community rallied round, and saved the theater. There areMORE HERE
GLASGOW, SCOTLAND – In the 1970s, BOAC used firms like the architecture firm Gillespie Kidd and Coia to do its regional work. Here, an office in Glasgow. The city ticket office is almost forgotten these days, but were ubiquitous for all carriers until the mid-1980s. If you recall, BOAC wasMORE HERE
SARASOTA – Many of us can recall when IHOP wasn’t cool. Somewhere between 1980 and 1990, the chain got into the category of undesirable. It was so much so that the chain became a joke; comedienne Paula Poundstone’s “IHOP: It was a dream, I made it happen” routine about workingMORE HERE
WASHINGTON – The United States Patent and Trademark Office and the National Inventors Hall of Fame and Museum are presenting a special exhibit featuring material from Michael Jackson’s patent and trademark applications. The exhibit is free and runs through Labor Day.Mr. Jackson is the co-inventor of a “system for allowingMORE HERE