Regional restaurants can be great brands. And the key to the longevity of your restaurant brand is developing a few signature, classic dishes that are not only loved by customers that visit, but also enter the regional vernacular. If you are curious about how to brand a regional restaurant, pleaseMORE HERE
NEW YORK – (February 11, 2009) AdweekMedia announced the launch of its new and improved social networking website, AdweekMedia Connect. Previously entitled At The Roundtable, AdweekMedia Connect will compliment AdweekMedia’s expert news and information by giving users a targeted social network to share best practices, discuss news items and connectMORE HERE
Editors’ Note: We got this great anonymous post from a graphic designer who composes ads for the Yellow Pages in response to our story “19 Ways to Maybe Save the Yellow Pages.” We thought it was very helpful in understanding the situation. It’s a sad commentary on how private capital,MORE HERE
Why can’t eBay see the obvious? On a radio interview a few weeks ago I heard Sherwood Schwartz, executive producer of Gilligan’s Island, say that he felt that it was entirely rational that the Professor, genius that he was, could never figure a way off the island, when all heMORE HERE
RICHMOND – Adweek has a Q&A with Virginia’s Gov. Tim Kaine, on the 40th anniversary of the Virginia is for Lovers ad campaign. Great insights into its birth, and where the campaign is going. It’s on their site with ads posted timeline style on their Adfreak blog. Amusing that KaineMORE HERE
TARBORO – So we had some shrimp. And we needed cocktail sauce. Lucky for us, somehow we found some Billy’s Cocktail sauce in the cupboard. It is made by Billy and Jean Trevathan of Tarboro, N.C. Don’t quite know where it came from, but apparently Billy’s starts with an appleMORE HERE
For generations, white sweet shoe peg corn was a staple of the Delmarva and East Coast. And one of the great brands was Mitchell’s Whole Kernel Fancy White Sweet Corn, made by Hanover Foods of Hanover, Pennsylvania. We found a can on the shelves, but we didn’t know if itMORE HERE
Just a useful list we saw on the main page of Ebay today. It was a list of their most searched for menswear brands. It’s a very telling list as demand for resale indicates consumer interest for new (though we wonder if demographically, the folks who might buy Ed HardyMORE HERE
It’s all slightly Cool Hand Luke. How many can you eat in one sitting? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
Radio Shack has put out an RFP for their advertising account. One bit of Andrew McMains’ story caught our eye: Online shopping, per the RFP, has not only made consumers more price sensitive, but has commoditized the customer service provided by Radio Shack because questions can be answered online. WhileMORE HERE