Royster Fertilizer Gone? Hope Not
2007-05-18
Like John Deere, most everyday farm folks know the name Royster, which has roots in the Royster Guano company, born in 1885. Why would a company dump that brand equity? MORE HERE
Bank Americard’s Back. What’s To learn?
2006-05-23
In April of 2006, Bank of America announced that it would consider dumping Visa in favor of its own credit card network named BankAmericard. The announcement isn’t all to the story. Because actually, Bank of Americard sort of brought the cards back in the summer of 2005, albeit as a co-branded Visa. The offering read: “In 1958, before there was Visa, Bank of America introduced the first credit card to the world–the BankAmericard.” MORE HERE
Waldorf=Astoria brand grows on Hilton
2006-05-22
Hilton sent out a release that the newly minted Waldorf=Astoria Collection will now include the Arizona Biltmore, La Quinta and Grand Wailea. The brand operates functionally as a Hilton, but with its own Waldorf identity. MORE HERE
The History of the Willy Wonka Movie & Brand
2005-12-12