The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE
PORT CHARLOTTE, Florida – In spite of the ubiquity of the Chinese supply chain, it is possible in for some retailers to completely go Made in USA. Some types of businesses can do this more easily than others. One such place where this idea is achievable is in a storeMORE HERE
AUSTIN, Minn. – Hormel Foods Corporation (NYSE: HRL), the makers of Spam, Skippy and Planters, announced that the company will realign its business into three segments effective Oct. 31, 2022. The new company groups are retail, food-service and international. The company’s largest operating segment, retail, includes its best known brands,MORE HERE
PORTLAND, Ore. — Pendleton Woolen Mills, the historic American woolen company, has resumed mill tours at their Washougal, Washington and Pendleton, Oregon factories. The mill tours show the entire vertical operation that brings Pendleton wool blankets and fabrics to life. “We are excited to be able to welcome guests intoMORE HERE
BOULDER, Colorado – It was 1972 when entrepreneur Mo Siegel began selling his Sleepytime and Red Zinger herbal teas. Today, Celestial Seasonings, is the most popular brand of herbal tea in America. And while the idea of herbal tea is not new, every other major tea brand has copied theMORE HERE
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is a more sophisticated look, yet keeps the heart that has appeared on the brand for almost a century. Hostess Brands Inc. sells cakesMORE HERE
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE
Palmolive liquid, for 60 years associated with soft hands, has dropped the hand image from their premium packaging. For decades, the packaging of Palmolive liquid has shown a woman’s hand on the package, an indication of the softening qualities of Palmolive. It’s all hands off the bottle as market leadersMORE HERE
EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference between a moderately successful brand using its history as a crutch, and long-term successful brand with a future. The case of Mr. Bubble, owned by The Village Company, is theMORE HERE
PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE