McDonald’s (NYSE: MCD) knows what it is doing. How do I know? I saw Ronald McDonald in action, first hand, when Ronald McDonald made a visit to our local Sarasota McDonald’s. It made me again see how a great company controls its brand. And it made me realize how McDonald’sMORE HERE
In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, telephone pole signs and on junction boxes on houses. It keeps advertising GTE, and will keep doing so for the next 100MORE HERE
We write the history of toaster pastries at BrandlandUSA. Or are they tarts? Please take tarts while tarts are passing. Though you can’t take any Toastettes as they aren’t making them any more.MORE HERE
While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the early 1960s of the toaster pastry. At Dollar Tree today, we found Toast’em Pop Ups, which claim to date backMORE HERE
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest,MORE HERE
LOS ANGELES – Global Icons, the brand merchandising agency, said in a press release that it would license Bennigan’s, the restaurant chain. Bennigan’s went through bankruptcy last year; many franchised restaurants stayed open. Founded in 1976 in Atlanta, Bennigan’s was an early casual bar and grill chain restaurant and one of the quintessentialMORE HERE
Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped de-evolutionary band from the 1980s New Wave era is back, thanks to Warner Brothers Records, their original label. Devo fansMORE HERE
WASHINGTON – The Department of Commerce’s United States Patent and Trademark Office and the African Regional Intellectual Property Organization will work on joint intellectual property issues. Under Secretary of Commerce for Intellectual Property David Kappos and Director General of ARIPO Dr. Gift Huggins Sibanda signed an agreement to work togetherMORE HERE
Do you like Pepsi? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could getMORE HERE