CHARLOTTE – The department store chain Belk Inc. created a new women’s brand called Wonderly that will replace its discontinued house brand New Directions. The new brand joins a long tradition of private label product names used by the 130 year old department store company. “Wonderly is an effortless styleMORE HERE
NEW YORK – The revived Coney Island hot dog company and brand Feltman’s continues to expand its product line with the addition of its All-Natural Bratwurst. The company’s new bratwurst is a further extension of the growth of the brand, which was first established in 1867 by Charles Feltman, andMORE HERE
WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European market. The lead on the redesign was Executive Creative Director Richard Palmer. Since 2014, the Essex, England native has worked on the creation, redesign and positioningMORE HERE
PARIS – The Accor brand hotel brand Pullman has announced a series of fitness pros at its properties, working with the Les Mills fitness company. The brand, known in the popular consciousness for sleeper railroad cars, has launched the Pullman Fitness Squad, a group of fitness ambassadors that help guestsMORE HERE
CHICAGO – The company owned beer house has not traditionally been a feature of drinking in the United States. But with the success of small brewpubs, and changes in law, larger companies have seen their usefulness. To that end the Guinness Chicago Taproom will open in 2023 in the WestMORE HERE
A roundup of recent brands in the news including Equal Sweetener, White House Detox, Yoplait Skittles and Doritos Classic Packaging. Equal Still Blue The sweetener Equal is showing a new design that looks much less clinical. The trademark light blue is still there, with a much friendlier approach. Equal, inventedMORE HERE
There were very few good things that came out of Britain’s unfortunate dalliance with socialism after World War II. The one thing that was good was the British Rail logo. But there is news that the U.K. government is updating the British Rail identity, turning the logo different shades ofMORE HERE
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE