A few Christmas stories on our main site, BrandlandUSA: CBS: Bring Back the “Special” Intro Bergdorf’s Still There! New Folgers “Peter” Commercial In Heavy Rotation A&P Has a Fruitcake Strategy Thinking Shiny Brite Ornaments X-mas Trinkets Mean 4-ever Advertising Heat Miser Returns; Shows Value in Rankin Bass Animation Brand TheMORE HERE
For those who like a traditional looking Christmas, there is no substitute to light from incandescent C-7 and C-9 light bulb, and no name more synonymous with Christmas lights than General Electric. One can make the case that the outdoor Christmas light has been one of the greater (and mostMORE HERE
Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became PrudentialMORE HERE
Rexall is back. Not as a store, as seen in the old Joe Garagiola live ad on The Today Show, but as a store brand for Dollar General. Last March, the retail chain Dollar General said that it would be the exclusive retailer of a newly created line of Rexall-brandMORE HERE
Izod Lacoste wasn’t the only popular polo shirt during the preppie craze in the 1980s. Folks who wanted to be even more country club than the rest were wearing Boast, which, contrary to popular belief, did not have a pot plant on the shirt (it was a Japanese maple). OfMORE HERE
NEW YORK – Searching for an old Victrola? Why not buy the brand instead? A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names. The auction will be held live in New York City and online on December 8th at 10 a.m. atMORE HERE
Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it involve glass and candles and sanding sharp edges, but you could do it with wine bottles! That being said, the Ktel brandMORE HERE
Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive the airline. Today, it lives on companies as varied asMORE HERE
Glamorene was once a top upholstery cleaner; it has since disappeared from American shelves. Such an amusing name. Pictured here, a can from the 1970s or so. Glamorene was originally made by the company Jerclaydon, a company owned by three brothers named Sheldon, Clayton and Jerold Hulsh. Time magazine hasMORE HERE
Florida writer Sandra Friend, editor of the Florida Hikes site, reminds BrandlandUSA about Schweppes Bitter Lemon. Can you find me a source for Schweppes Bitter Lemon in Florida, Garland? I got SO hooked on it in Europe. Perfect drink for a hot day. And hey, it beats off malaria, too!MORE HERE