20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men goingMORE HERE
At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s part of the great pantheon of sewing brands, some over a century old. Brands like Singer, The McCall Pattern Company, Coats & Clark and Talon Zipper. And of course thereMORE HERE
SARASOTA – At the Mote Marine Aquarium here, there is a small cabinet of shark repellent brands. During World War II, the Navy tried to come up with ideas, and numerous brands were launched. They didn’t survive. The reality was that so many tens of thousands of men were sailingMORE HERE
MIAMI – There could not have been a more perfect Florida ambassador, and airline, than National Airlines. When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. It was the first major airline that promoted a state as its marketing position andMORE HERE
ST. LOUIS – Introduced in 1898, Grape-Nuts was the nation’s first cold cereal, though you can also eat it hot. It’s not grape, nor is it nuts, but instead it is whole wheat, flour, salt and yeast. It is baked, and then ground up and baked again. A glorious processMORE HERE
HOOKSET, N.H. – Twins Smoke Shop in Hooksett and Londonderry will bring back the 7-20-4 cigar, made by the K. A. Kendall Co. Millions upon millions of the cigars were made until 1963; the cigar was named for the Manchester street address of the company. The makers have found manufacturersMORE HERE
HOFFMAN ESTATES, Illinois – Sears Holdings (SHLD) announces earnings today; turns out their second-quarter loss is $94 million, or 79 cents a share, with revenue falling to $10.55 billion from $11.76 billion. I could have guessed it going into their Westfield Sarasota Square store. On our visit, the clerks wereMORE HERE
Ripplewood Holdings had sent an American classic into bankruptcy. Read BrandlandUSA’s stories about how to save this American icon: The potential of Reader’s Digest in a Web 2.0 World. What to do about the magazine (and company) now that it is in bankruptcy. Hint: They need to channel the Wallaces.MORE HERE
PLEASANTVILLE, NY. – That private capital has been unsuccessful in a leveraged buyout of Reader’s Digest Association Inc. should be no surprise. Private capital like Ripplewood Holdings has failed in all manner of media plays. The reality is that during a downturn, a company can’t be expected to be payingMORE HERE