One of the genius Partridge Family episodes was when Shirley Partridge met up with a millionare man who had made a fortune in Melba toast. Lucky for us, you can read about the episode, which starred John Astin, on IMDB. Forever and forever, Melba toast has been amusing. I thinkMORE HERE
BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, it is hoped, will help preserve a few. But one good thing; it is China that helped save Buick. The success of General Motors’ Buick in China was soMORE HERE
FORT COLLINS, Colo. – Home to numerous micro-breweries and a Budweiser plant, the visitor’s bureau here has come up with a tour of locally made beer brands, from Budweiser to regional craft brews. Located 50 miles north of Denver, Fort Collins has been called the Napa Valley of Beer. ThereMORE HERE
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should only be next to each other in the aisle, not in the same jar. Today, there is Nescafe Taster’s Choice, and it doesn’t seem right. Nescafe pleasesMORE HERE
McDonald’s (NYSE: MCD) knows what it is doing. How do I know? I saw Ronald McDonald in action, first hand, when Ronald McDonald made a visit to our local Sarasota McDonald’s. It made me again see how a great company controls its brand. And it made me realize how McDonald’sMORE HERE
In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, telephone pole signs and on junction boxes on houses. It keeps advertising GTE, and will keep doing so for the next 100MORE HERE
We write the history of toaster pastries at BrandlandUSA. Or are they tarts? Please take tarts while tarts are passing. Though you can’t take any Toastettes as they aren’t making them any more.MORE HERE
While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the early 1960s of the toaster pastry. At Dollar Tree today, we found Toast’em Pop Ups, which claim to date backMORE HERE
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest,MORE HERE
LOS ANGELES – Global Icons, the brand merchandising agency, said in a press release that it would license Bennigan’s, the restaurant chain. Bennigan’s went through bankruptcy last year; many franchised restaurants stayed open. Founded in 1976 in Atlanta, Bennigan’s was an early casual bar and grill chain restaurant and one of the quintessentialMORE HERE