For those of us who grew up with the Wisk “Ring Around the Collar” commercials, Wisk is synonymous for getting rid of rings. The brand’s new owners, Sun Products Corp. of Wilton, Conn., have launched a Facebook campaign to get a new generation interested in the brand, this time throughMORE HERE

When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP. In the U.S. gasoline market, Amoco stood for something different, a FAST approach to fuel. Amoco, with its torch and red white and blue,MORE HERE

Catching the film Escape from the Planet of the Apes on Planet of the Apes weekend, the movie was packed with brands. Surely there are more, but these were the ones that are highlighted, just after Zira and Cornelius, previously confined to a zoo, head out of their international pressMORE HERE

That there can be small companies that make just a few products and stay independent is evidenced by Mrs. Stewart’s Bluing. The company was born in the 1880s, when a traveling salesman name Al Stewart carried around a family concoction. He sold the rights to a fellow named Luther Ford inMORE HERE

RESTON – So we haven’t been in a Safeway in years, but go in to grab some things while traveling. And I am curious about brands, and I look to see what has happened to some of the valuable private labels that Safeway was known for. They all seemed toMORE HERE

The new Land’s End catalog features one of the great American cars, a car brand with great enduring appeal. The Grand Wagoneer. It still holds as an icon, or so the happy scene to the right shows. The car helps sell clothes, and connotes a lifestyle. The branding question isMORE HERE