BRYAN, Ohio – Companies thinking they need a “factory tour” imagine frightening things, including expensive liability insurance, nightmarish staffing costs and other annoying things like fans who love your products. Yes, we do hate those people who love our products! How annoying! We take a different view. Product tours areMORE HERE
An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sortMORE HERE
NEW YORK — AdweekMedia’s WHAT TEENS WANT Conference, now in its 11th year, will take place on June 24 and 25, 2009 at New York City’s Time & Life Building. This year’s Conference will focus on Marketing to Super-Communicators, allowing marketers to gain insight on the future of teen trendsMORE HERE
Students Using SRA/McGraw-Hill's Reading Mastery Score Highest in Florida Reading Achievement Study BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE
DALLAS – Will Saturn become a retailer? Very interesting way for the brand to survive. An investor group that includes private equity firm Black Oak Partners, LLC, working together with a number of Saturn retailers, announced today that it has approached General Motors about buying and operating the principal assetsMORE HERE
Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding andMORE HERE
PORT WASHINGTON – Systemax Inc. (NYSE: SYX) said that it will purchase selected assets of Circuit City’s e-commerce business for $6.5 million in cash plus a share of future revenue generated utilizing those assets over a 30 month period. This is smart. Please read our old on the issue fromMORE HERE
Who Owns a Brand, The Company or the People? BOSTON – If you have been in the juice aisle lately, you’ve most likely noticed a quick change operation going on at the Tropicana shelves. It’s not just a lesson in the new world of brand management, but it’s also aMORE HERE
The idea that department stores are dead as an idea is disproven by the success of Mast General Stores. Our reader Chris, who was interested in the surviving downtown department stores, wrote us to tell us that Mast had gone into an old empty store, and opened it up. Greenville,MORE HERE
We were thinking how much we missed this commercial.MORE HERE