By Garland Pollard
This brand was merged into Revlon, and while some of its perfumes still survive, the Charles of the Ritz brand does not.
Charles of the Ritz was as big, or bigger, a brand than Estee Lauder, and much more high end than Cover Girl or Maybelline.
It had mixing counters in department stores, and sold an alluring image of Charles of the Ritz, who was a hairstylist in the New York Ritz. Perfumes include Enjoli (that “bring home the bacon” ad) and Jean Nate. The legendary makeup artist Way Bandy worked for the company.
We recall an elderly lady who, in the late 1980s, worked at the Leggett’s in Willow Lawn in Richmond as a Ritz mixer. She mixed Charles of the Ritz right at the counter. Even in her 90s, she was upholding the brand she knew. To her, it had allure.