We were curious about Old Dutch Cleanser; it was one of the most recognizable trademarks of the early 20th century consumer product era. Old Dutch, along with Comet and Bon Ami, was one of the big brands of pumice-based kitchen cleaners; its railcars were even featured on Tyco and LionelMORE HERE

We pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story on prep brands that are no longer around, like DePinna, but have some residual brand value. BBC Report on Dead Brands,MORE HERE

  What happens when brand families are dispersed? Would 3M keep Scotch tape, but sell off Scotchguard? Would Johnson & Johnson keep Johnson’s baby oil, but rid itself of Johnson’s No More Tears? Would United Technologies keep Carrier home heating & air, but spin off Carrier commercial division? Not likely,MORE HERE

Times are tight. Companies like Kellogg’s and Wal-Mart are doing well. These are companies that everyone, including the wealthy, flock to when every nickel is precious. Which got us thinking. What are the best brands in America that connote thrift, modesty and that all-American, Victory Garden spirit? Brands we associateMORE HERE

BrandlandUSA’s first polling contest is over. In our poll, we asked readers the simple question. “What department store do you miss most?” Our readers top pick for a store to bring back? F. W. Woolworth, America’s legendary five and dime. We assume it’s probably because we’ve been writing about theMORE HERE