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Aloha and Mahalo, Alfred Shaheen

January 28th, 2009 · 1 Comment

By Garland Pollard

Alfred Shaheen Hawaii FashionShaheen made Hawaii-print shirts famous

Just a big mahalo to Alfred Shaheen, the man who not only made Hawaiian shirts famous and in the process helped gave Hawaii an identity after statehoood. He died in December.

Shaheen was Lebanese, and started making Hawaiian shirts just after World War II. It was a perfect time, as statehood was just around the corner. His look was slightly Asian, and he hired designers to create the bold prints.

Interestingly, Shaheen was one of a group doing the same thing, but with different emphasis, and no connections.

  • In Miami, there was Supreme International, founded by George and Isaac Feldenkreis. Supreme, now called Perry Ellis International, brought great attention to the Cuban guayabera
  • Just up A1A in Palm Beach, Lilly Pulitzer began making shift-style dresses to go with her juice stand. The rest is fashion history
  • In the ski areas of the northeast, promoter Carroll Reed helped to bring an American twist to Alps skiing styles through classic sweaters.
  • In New York, the Vera Companies also made block print scarves; their most famous designer was Perry Ellis.

Today, each state and region of the U.S. has designers and creators. While few have the great opportunity that Shaheen had (statehood and a completely unique isolated place), that doesn’t discount the opportunity for clever folks who sense something in the air in their peculiar place.

Find out more at www.alfredshaheen.com.

More branding stories of interest:

Revived Preppy Brands: Best's, Abercrombie
When Will Richmond Bring Back Miller & Rhoads?
Retail Needs a Fix
Bringing Jack Murphy to the States
Let Them Sell Cupcakes, Jewelers Selling Records
Cohen & Sons: Bringing Back a Brand on Kickstarter

Tags: Department Stores · Fashion · Regional Brands · Tourism

1 response so far ↓

  • 1 Matt Hanson // Jan 28, 2009 at 8:00 am

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

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