For this 2009 Super Bowl, advertisers like Coca-Cola and Heineken are planning notable commercials. Here are some of the ads to look for: Coke Zero: Pittsburgh Steeler Troy Polamalu takes on the starring role in “Mean Troy,” a new Coke Zero ad that puts an unexpected twist on the iconicMORE HERE
The brand of “Peter Max” still as strong as 1960s FORT MYERS – We heard the artist Peter Max this morning on WGCU 90.1, the public radio station in Fort Myin the winter home of Thomas Edison and Henry Ford. Max, of course, is one of the most famous commercialMORE HERE
New Poll Says That More Watch For Ads Super Bowl advertising is a big draw for viewers, with over 54 percent of U.S. adults who expect to watch Super Bowl XLIII planning to tune in as much or more for the commercials as for the game, according to a pollMORE HERE
Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial,MORE HERE
Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini,MORE HERE
Shaheen made Hawaii-print shirts famous Just a big mahalo to Alfred Shaheen, the man who not only made Hawaiian shirts famous and in the process helped gave Hawaii an identity after statehoood. He died in December. Shaheen was Lebanese, and started making Hawaiian shirts just after World War II. ItMORE HERE
Above, some Cascara pills from A.H. Robins, one of the predecessor companies to Pfizer. Read about the history of Robins in our story on Branding tips from E. Claiborne Robins. We also criticized Pfizer a few months ago, from moving the company from innocent Hai Karate cologne commercials in theMORE HERE
Pfizer’s Wyeth purchase includes remnants of the old A.H. Robins company RICHMOND – The merger between Wyeth and Pfizer got us thinking about the legacy of the Albert Hartley Robins company, better known as A.H. Robins. While the name A.H. Robins is gone, the Robins influence shows in the highlyMORE HERE
Wisdom from the Brady Bunch Auteur, Sherwood Schwartz Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious aboutMORE HERE