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Pillowy Marshmallow Fluff from Durkee-Mower

February 20th, 2009 · 3 Comments

By Garland Pollard

Marshmallow Fluff from Wikipedia CommonsLYNN, MASSACHUSETTS – In the pantheon of grocery products, there are certain ones that are not essential, yet are essential. In the UK, it’s Marmite and Bovril. And across the United States, we have all sorts of regional variations.

One regional New England product is Marshmallow Fluff, made by Durkee-Mower of Lynn, Massachusetts. (We came across info about the product when we were looking up info about Lynn, home of Lydia Pinkham.) The Wikipedia Commons photo seen here has a knife with a dollop on it; the product’s brilliance is that it is viscous without being too fluid.

It started as a one-man-show homemade product, and introduced in 1917 as Toot Sweet Marshmallow Fluff. Today, it is an iconic New England/Northeast brand; we don’t need to go through all the history as it is written in detail on It’s still locally owned, and has not been gobbled up and ruined by some food conglomerate.

The product got insta-iconic a few years ago when a controversy erupted about its status in schools, and the Fluffernutter sandwich, which is a local favorite. While the Fluffernutter is enjoyed with Fluff and peanut butter, others enjoy Fluff and Kraft American Cheese. We even know of an editor who keeps Fluff on her desk as a sort of token against stupid, inane writing.

Marshmallows are fascinating brands; the idea of a marshmallow is pretty antique. If you have ever tried to make at home, it is possible but a pain in the ass, and you never get the light feeling you get from a factory-made marshmallow. Kraft makes Jet-Puffed Marshmallows; SB Global Foods makes Campfire Marshmallows and Rocky Mountain Marshmallows.

Go on Durkee-Mower’s site and you can order a really cool Marshmallow Fluff mug.

Durkee-Mower Inc., P.O. Box 470, Lynn, MA 01903, 1-781-593-8007

More branding stories of interest:

Holidays, Time for Cake Mate
Brands on the Splits, Divorce in the Grocery Aisle
Thinking Mitchell's White Sweet Corn
New Kraft Logo. Why Not General Foods?
Goodbye To Postum and Derby Tamales
General Foods Brand to Completely Disappear?

Tags: Grocery · Made in USA

3 responses so far ↓

  • 1 Donna // Oct 29, 2010 at 2:10 pm

    How come Kraft marshmellows are made in china now ? The bar code says a 6 and that designates that they are made in China and we will not use anything that is contaminated possibly with lead or anything from China that is a food product or dishes.

  • 2 Annick Loisel // Feb 18, 2016 at 1:55 pm

    Bonjour, j’ai trouver un morceau de metal dans votre pot. Et j’aimerais avoir un coupon de remplacement car moi et mes enfants adoront votre produit.

  • 3 Linnea // Jun 18, 2017 at 8:53 pm

    In my childhood, if we didn’t have any Reddi-Wip or marshmallows handy, we would put a dollop of Marshmallow Fluff in our hot cocoa!

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